Aji Himono Chips by Fushinone: Sweet Dried-Fish Seasoning with a Pleasant Seafood Flavor

Surrounded by the sea, Chiba Prefecture naturally offers a great many seafood souvenirs.

The products I have actually tried have nearly all been delicious, making seafood a category well worth seeking out.

However, because you usually buy souvenirs in the middle of a day out, refrigerated products force you to consider both timing and circumstances. I have mentioned this many times on this site, but processed foods—and local potato chips in particular—are very convenient in such situations. They cost a little more than ordinary chips, but their generally high quality is a major attraction.

This time I bought “Aji Himono Chips,” flavored with dried horse mackerel, as a Chiba souvenir.

Aji Himono Chips (Fushinone)

I found these regional potato chips at Ichihara Service Area.

A 140-gram bag cost 378 yen.

The photograph of horse mackerel grilling over a wire rack is very appetizing. I was curious to discover how the product would express the flavor of dried fish.

It is a fairly large bag with plenty inside. To make its size easier to understand, I placed a remote control beside it.

The distributor is a company based in Shizuoka Prefecture.

The best-before date is printed at the lower right. It keeps for about one month.

What Did the Aji Himono Chips Taste Like?

Time to taste them.

The light, crisp potato chips are generously coated with a dried-fish powder that has a faint sweetness.

There is no unpleasant fishiness, so even people who do not normally like fish may be able to enjoy these.
Because the flavor is not overly distinctive, it does not shout “horse mackerel,” but it does deliver a gentle, savory seafood character.

The balance between the potato and the sweet-salty dried-fish seasoning is pleasant, and the flavor keeps inviting you back for another chip.

The large bag also makes it suitable for sharing with family or friends. It is an easy-to-carry processed seafood souvenir that lets you enjoy a taste of coastal Chiba without worrying about refrigeration.

Thank you for the treat!

Aji Himono Chips Product Info, Expiration Date, Manufacturer