I received a bag of Higashi Arare from a famous rice-cracker shop in Ryogoku. After tasting them, I found the flavor remarkably addictive, so I would like to introduce them here.
Higashi Arare (Higashi Arare Honpo)
The package is simple, but the word “Ryogoku” looks stylish. This is the Griddle Gouda Cheese flavor—the name alone sounds delicious!
It costs ¥330 before tax for 85 grams and keeps for 90 days. One bag contains 380 calories, which seems comparable to ordinary rice crackers.
It is a generous bag, but the resealable zipper keeps the crackers from becoming stale after opening.

The company has been in business since 1910, yet alongside Gouda cheese it also offers modern Western-inspired flavors such as peperoncino and tomato cheese.
Naturally, there is also an extensive range of traditional Japanese rice crackers.
With a selection like this, even younger people who have drifted away from rice crackers will want to buy some!

The surface has an appetizing toasted color and is densely coated in Gouda cheese powder.
Each piece is bite-sized and easy to eat.
How Does Higashi Arare Taste?
The flavor is, above all, cheese!
The cheese presence is incredible!
The rich creaminess and pronounced saltiness immediately made me want a beer or a glass of wine.
These are not crackers to accompany tea; they are crackers to accompany a drink.
They are light, crisp, and extremely tasty.
The bag is generous and costs only around ¥300, making it a good souvenir as well.
The Griddle Gouda Cheese flavor was excellent, but now I want to try the other varieties too! These are ideal as a souvenir for yourself.
For more Tokyo souvenirs, check this article too!

Higashi Arare, Griddle Gouda Cheese Flavor Product Info, Expiration Date, Manufacturer
| Product Name | Higashi Arare, Griddle Gouda Cheese Flavor |
|---|---|
| Manufacturer / Seller | Higashi Arare Honpo |
| Address | |
| Expiration Date | 90 days |
| Place of Purchase | Ryogoku, Tokyo |
| Price | ¥330 before tax (85 g) |

