niigata– category –

An irresistibly crisp, savory snack Kaki no Tane is a specialty of Niigata, one of Japan’s great rice-producing regions. Its two greatest strengths are simple: the crunchy, lightly spicy rice crackers are hard to stop eating, and they ar...

Crisp and exceptionally light fried rice crackers Zuika is a specialist in arare and okaki based in Nagaoka, Niigata, a prefecture celebrated for rice. Its Usubage crackers are made astonishingly thin and fried with careful handwork. The...

Niigata offers many sweet souvenirs, but some families include people who cannot or prefer not to eat sweets. This savory Kashimaya assortment is an excellent alternative and pairs beautifully with both rice and drinks. Kashimaya Sablefi...