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Magic Hijiki (Yamasu Co., Ltd.): A Magical Way to Make Delicious Takikomi Rice with Ease!

まじっくひじきパッケージ

Chiba’s Souvenir Shops Are Packed with Great Finds!

Today, I’m introducing a unique product called “Magic Hijiki”—a type of seasoning mix for making takikomi gohan (flavored rice).

Although the packaging might seem plain, it was stacked high on the shelves, hinting that it’s a popular choice. The catchy name, “Magic Hijiki,” caught my eye, and since hijiki is known to be healthy, I decided to give it a try.

They had samples available, so I took a bite—and without hesitation, I added it to my basket!

You can find this product at Fusa no Eki Kamagaya, a great spot for local specialties.

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What is Magic Hijiki by Yamasu Co., Ltd.?

まじっくひじきパッケージ

65g for 650 yen.

I’m delighted that it uses 100% hijiki harvested in Chiba Prefecture!

まじっくひじきパッケージ裏面

The shelf life is about 180 days.

It looks similar to salted kelp, but Magic Hijiki is meant to be cooked together with rice.

You can also enjoy it by simply placing it on plain white rice or using it in ochazuke (tea over rice). It seems like a handy item to have at home!

How to Make Magic Hijiki Takikomi Gohan

まじっくひじき炊き込みご飯の作り方

For now, I decided to go with the standard way: hijiki takikomi gohan (mixed rice).

All you have to do is add 60–70g of Magic Hijiki to 3 cups of rice and cook it as usual. The water amount stays the same, so it’s super easy.

Souvenir products need to be this convenient, right?

炊きあがったまじっくひじきご飯

Even though it was so simple, the hijiki rice turned out amazingly delicious!

It had a rich soy sauce color, making it look like a carefully prepared takikomi gohan. I was truly surprised by the result!

This really is magic!

My Thoughts After Tasting Magic Hijiki Takikomi Gohan

まじっくひじきとお米が混ざっている

The aroma of hijiki fills your mouth, and the subtly sweet dashi soy sauce seasoning is absolutely perfect!

Even my child, who loves takikomi gohan, ate it enthusiastically. Normally, they take their time eating, but with this dish, they devoured it without hesitation—impressive!

The hijiki adds a fun, popping texture and holds its own with a strong presence.

It’s amazing how such a rich, flavorful rice dish can be made without any chicken or other ingredients. It’s incredible that hijiki alone can create such depth of flavor. Plus, I was thrilled to get some crispy rice at the bottom!

This is definitely something I’ll buy again. It also makes a perfect souvenir from Chiba to give to others.

The compact packaging might come across as a bit underwhelming, but once you take a bite, the quality speaks for itself! I heard the packaging recently changed, so I’ll take some photos of the new design and post them soon.

Yamasu really knows how to make delicious products!

まじっくひじき Product Info, Expiration Date, Manufacturer

Product Name まじっくひじき
Manufacturer / Seller 株式会社やます
Address 千葉県市原市国分寺台中央7-16-2
Expiration Date 製造日より180日
Place of Purchase 房の駅鎌ヶ谷
Price 650円
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